Anti-Drug Abuse Campaign 2013

MEDIA RELEASE

Follow the journey of Sam, a former drug abuser, in an interactive maze at Bugis+, from 21-22 June 2013

Visitors to an exhibition maze at Bugis+ in conjunction with the Anti-Drug Abuse Campaign (ADAC), on 21 and 22 June 2013, will be able to personally experience the harmful physical effects of drugs and the pain that the drug abuser ‘Sam’ lives through.

To celebrate the vision of a drug-free society and to commemorate the World Drug Day on 26 June, the National Council Against Drug Abuse (NCADA) and Central Narcotics Bureau (CNB) will launch the ADAC 2013 on 21 June 2013, with a host of activities lined up for students and the public till August 2013.

Sam’s Journey will kick start the two-month campaign to educate the public, especially the youths, about the dangers of drug abuse.

The theme for this year’s campaign is ‘Life Does Not Rewind, Say No to Drugs’. Inspired by the true story of a former drug abuser Mr Johnny Chin, the exhibition maze allows visitors to journey along with ‘Sam’ as he falls into the dark cycle of drug addiction and they will also personally experience the physical symptoms of drug abuse in a simulated environment within the maze. Visitors can view a teaser video showing snippets of Sam’s journey on the CNBkNOwDrugs YouTube channel from 15 June.

In collaboration with NCADA and CNB for ADAC 2013, a team of 5 students from the Singapore Polytechnic, School of Architecture and the Built Environment (ABE) have conceptualised and will organise a series of anti-drug activities, which include an online photography contest and Anti-Drug School Corner Competition, to tease the creative juices of both the students and public alike. (Refer to Annex A for the list of activities for ADAC 2013)

More than 100 students will also fan out across the island on 26 June and 13 July to distribute ‘Life Does Not Rewind, Say No to Drugs’ sticky notepad dispensers to encourage Singaporeans to take a firm stand against drug abuse. (Refer to Annex B in attachment for the design of the sticky notepad dispenser)

Annex A

Annex B

Commemorative Sticky Notepad Dispenser for ADAC 2013