Anti-Drug Abuse Campaign 2013

19 Jun 2013


Follow the journey of Sam, a former drug abuser, in an interactive maze at Bugis+, from 21-22 June 2013

Visitors to an exhibition maze at Bugis+ in conjunction with the Anti-Drug Abuse Campaign (ADAC), on 21 and 22 June 2013, will be able to personally experience the harmful physical effects of drugs and the pain that the drug abuser ‘Sam’ lives through.

To celebrate the vision of a drug-free society and to commemorate the World Drug Day on 26 June, the National Council Against Drug Abuse (NCADA) and Central Narcotics Bureau (CNB) will launch the ADAC 2013 on 21 June 2013, with a host of activities lined up for students and the public till August 2013.

Sam’s Journey will kick start the two-month campaign to educate the public, especially the youths, about the dangers of drug abuse.

The theme for this year’s campaign is ‘Life Does Not Rewind, Say No to Drugs’. Inspired by the true story of a former drug abuser Mr Johnny Chin, the exhibition maze allows visitors to journey along with ‘Sam’ as he falls into the dark cycle of drug addiction and they will also personally experience the physical symptoms of drug abuse in a simulated environment within the maze. Visitors can view a teaser video showing snippets of Sam’s journey on the CNBkNOwDrugs YouTube channel from 15 June.

In collaboration with NCADA and CNB for ADAC 2013, a team of 5 students from the Singapore Polytechnic, School of Architecture and the Built Environment (ABE) have conceptualised and will organise a series of anti-drug activities, which include an online photography contest and Anti-Drug School Corner Competition, to tease the creative juices of both the students and public alike. (Refer to Annex A for the list of activities for ADAC 2013)

More than 100 students will also fan out across the island on 26 June and 13 July to distribute ‘Life Does Not Rewind, Say No to Drugs’ sticky notepad dispensers to encourage Singaporeans to take a firm stand against drug abuse. (Refer to Annex B in attachment for the design of the sticky notepad dispenser)

For Event Details

Contact Person:

Ms Cherlynn Ng
Senior Executive
National Council Against Drug Abuse
DID: 6325 6700

For Media-related Requests

Contact Person:

Mr James Tak
Public Affairs Unit
DID: 6557 3282

Annex A

Planned Activities for ADAC 2013


a) Distribution of information stickers for Anti-Drug Exhibition (Pre-event publicity)

(Teaser video at

15 June

b) Anti-Drug Exhibition at Bugis+

21 and 22 June

c) Distribution of the commemorative items at the vicinity of Clementi MRT station by SP students

26 June

d) Anti-Drug School Corner Competition


e) Distribution of the commemorative items to schools

By 12 July

f) School Leaders to read out a message by Chairman NCADA

12 July

g) Distribution of the commemorative items to public

13 July

h) Online Photography Contest

July till August

Annex B

Commemorative Sticky Notepad Dispenser for ADAC 2013

Commemorative Sticky Notepad Dispenser

Front, Back, Sticky notepad