For the first time, the #ILiveFor DrugFreeSG concert was held online on 22 February 2021 as part of the annual Anti-Drug Abuse Campaign (ADAC). Jointly organised by the Central Narcotics Bureau (CNB) and the National Council Against Drug Abuse (NCADA), the ADAC is an annual campaign to garner the community and partners’ support for the anti-drug cause, and to spread awareness on the harms of drugs. The #ILiveFor DrugFreeSG virtual concert was hosted on CNB’s Facebook platform in lieu of a physical event due to current COVID-19 restrictions for large events.
Photo 1 (CNB): #ILiveFor DrugFreeSG virtual concert hosted on CNB’s Facebook platform on 22 February 2021.
2 The theme for this year’s concert is “#ILiveFor”, which aims to convey the message that when one has something to live for, they are less likely to throw their lives away to drugs. Hosted by emcee Annette Lee, the concert featured performances by local artistes including Benjamin Kheng, Tabitha Nauser and Yung Raja. Social media influencers Ng Ming Wei (@mingweirocks) and Xenia Tan (@hotcheekylace) were also involved in the lead-up to the concert to rally youths to make a pledge for the anti-drug cause.
Photos 2 and 3 (Instagram - Ng Ming Wei @mingweirocks and Xenia Tan @hotcheekylace): Social media influencers who rallied youths to make a pledge for the anti-drug cause on their social media platforms.
Photos 4 - 7 (CNB): (Clockwise from top left) Emcee Annette Lee, local performing artistes Yung Raja, Benjamin Kheng and Tabitha Nauser.
3 CNB’s community partners including Bapa Sepanjang Hayat, ‘Dadah Itu Haram’ campaign partners, educational institutions (ITE Centre for Music and the Arts, Nanyang Polytechnic, National University of Singapore, and Singapore Polytechnic), as well as youth volunteers were also part of the concert’s performance line-up.
Photos 8 - 11 (CNB): (Clockwise from top left) The Yusoffs (Bapa Sepanjang Hayat - Centre for Fathering Singapore), Nat & Co. (National University of Singapore), Broadwalk Anglers (‘Dadah Itu Haram’ campaign partner), and MODE SG (youth performer).
4 Officers from CNB’s Special Task Force (STF) also gave a demonstration on how they take down armed drug offenders as part of the concert’s programme and gave an exclusive interview about the training and risks officers undergo as part of CNB’s elite strike force.
Photos 12 (CNB): CNB’s Special Task Force officers’ interview segment with emcee Annette Lee.
5 The Guest-of-Honour for the event, Minister of State in the Ministry of Home Affairs and Ministry of National Development Associate Professor Muhammad Faishal Ibrahim said, “The fight against drugs is never ending. It is challenging, it is demanding but it is necessary.” He urged parents to engage their children about the harms of drugs and guide them towards a positive healthy lifestyle, and called on the community to continue to work together to build a Singapore free from the harms of drugs.
Photos 13 (CNB): The Guest-of-Honour for the concert, Minister of State in the Ministry of Home Affairs and Ministry of National Development Associate Professor Muhammad Faishal Ibrahim, who addressed the viewers prior to the performances.
6 The recording of the concert is available online on CNB and NCADA’s Facebook Pages (@CNB.DrugFreeSG and @ncadasg).
CENTRAL NARCOTICS BUREAU
NATIONAL COUNCIL AGAINST DRUG ABUSE
22 February 2021