Keeping Singapore Drug-free through a fresh social media identity and the futuristic Drug Buster Academy
The Central Narcotics Bureau (CNB) held a special one-day roadshow at VivoCity today, launching its new social media identity and the revamped Drug Buster Academy Bus. The roadshow also featured a specially designed pledge wall by the Band of Doodlers,
which was drawn entirely from scratch. This all forms part of CNB’s efforts to reach out to youths and encourage them to lead a drug-free lifestyle.
During the event, the revamped Drug Buster Academy Bus was open to members of the public. The Drug Buster Academy Bus was specially designed to take visitors on a futuristic journey to learn about the dangers of drug abuse, using augmented reality,
quizzes and facial scanning digital displays to reveal the impact of drug use on the body. Keeping in theme, a superhero mascot, “Captain Drug Buster”, also took participants through the different segments of the bus. The Drug Buster Academy
is available for bookings for community and school events. For enquiries, please contact CNB at firstname.lastname@example.org.
New Social Media Changes
The event also saw the launch of CNB’s new social media identity across its Facebook, Instagram and Youtube accounts to “CNB.DrugFreeSG”. This consistent identity better reflects CNB’s commitment and efforts in achieving a Drug-Free
Singapore. CNB also launched its new Snapchat account with the same social media handle, to enable the public to get live updates and exclusive previews to its events and roadshows.
Preventive drug education remains key to CNB’s approach towards a Drug-Free Singapore. As Ms Gillian Ong, Director Communications, Central Narcotics Bureau, said, “Preventive drug education remains an important part of CNB’s efforts
in keeping Singapore drug-free. We hope to reach out to youths in a fun and engaging manner through our refreshed social media platforms so that they can share the messages further within their spheres of influence.”
CENTRAL NARCOTICS BUREAU
8 OCTOBER 2016
Photo 1: Launch of CNB’s new social media identity, CNB.DrugFreeSG
Photo 2: CNB’s new Drug Buster Academy Bus, designed to take visitors on a futuristic journey to learn about the dangers of drug abuse
About the Central Narcotics Bureau (CNB)
The Central Narcotics Bureau (CNB) was established in 1971 as the primary drug enforcement agency entrusted with the responsibilities of coordinating all matters pertaining to drug eradication. CNB’s vision is for “a Singapore without drugs,
where everyone can live, work and play safely”. Our mission is to “Enforce, Educate and Engage, for a drug free Singapore”. CNB adopts a multi-pronged approach in our fight against drugs. This approach involves tough legislation, vigorous
enforcement and a high profile drug prevention programme aimed at sustaining a national consensus towards zero tolerance for drug abuse.
CNB’s Social Media Platforms:
Facebook, Instagram, Youtube, Snapchat – CNB.DrugFreeSG